We get asked a lot to check people's LinkedIn profiles. We are happy to check (and recheck) your profile for free. However, please read through this first so it's in the best shape it can be. If we see these errors, we are just going to redirect you here. If you don't have these errors, contact us and we'll review your profile for you! For tips on using LinkedIn as a social media site, writing articles on LinkedIn, posting updates, promoting stuff, and more, check out this page [coming soon].

Picture

Your picture should be a professional looking photo on a white, black, or single color background. Plan to keep your photo for a really long time because people will recognize you and associate it with you. So don’t take a photo with a faddy hairstyle or clothes. If you’re wearing glasses, make them be normal glasses you’re planning to wear for the foreseeable future. We will have more information on how to take a professional photo with your cell-phone camera soon!

Name

First Name Middle Initial or [Maiden Name] Last Name. Only capitalize the first letters. For example: Isvari M. Maranwe or Isvari Maranwe or Isvari [Mohan] Maranwe or Isvari Mohan Maranwe. Only two names (your first and last) is best. Make your first name what you actually go by. If you go by your middle name, just put your middle name first, for example.

Headline

Unless you have multiple jobs or reasons for using LinkedIn (applicable in very few cases), it should be your current position at your current company. For example: Head of Marketing at Google. 

If you don’t have a job or have multiple positions you want to highlight, use straight lines in between. For example: Attorney | Writer | Singer

Do not use emojis. Make sure the capitalization is correct.

Bio

Your bio should showcase your personality.

  • It should be present tense paragraphs written in first person.
  • People won’t read long bios. So if you can find a way to have short paragraphs, bullet points, or numbered lists, use them.
  • For the same reason, have as much white space as you can get away with.
  • Don’t use emojis.
  • Tell your story. How did you get from your past to where you are now? What do you want in the future?
  • Highlight your successes.
  • Highlight these skills.
  • Mention hobbies or your personality.
  • Use keywords, but not jargon. Don’t use these words.
  • Brag about your accomplishments, but try to come across as humble. This is difficult, so if you need help walking this line, please ask us. One trick is to self-deprecate or admit that talking about yourself is hard.
  • Do not brag about your GPA or awards. This comes across as very full of yourself.
  • Pro tip: Go to your dashboard and click on “Search appearances.” It will tell you keywords that people who found you typed. Make sure those are the words you want appearing in your bio. (For example, “content,” “python,” “writer,” etc.)
  • Start strong.
  • Try to have a call to action or what you’re looking for at the beginning or end.

Here are some good examples below from this site. (If you click on them, they will pop up and you can read them!)

Very frequently asked question: Why, Isvari Maranwe, is your LinkedIn bio not like this?

  1. I use LinkedIn as a social media site/personal blog and for writing more than my legal career.
  2. I actually don’t want recruiters to find me on LinkedIn.

Unless this is the case for you, don’t do this.

Experience

This should be like your resume. See our resume tips here.

  • Every position should include your title, the dates, and the organization you worked for.
  • Try to find the official organization so the picture pops up on the side.
  • Use past tense full sentences for every past position, such as “I worked on…”
  • Use present tense full sentences for every current position, such as “I research on…”
  • Be as specific about your jobs as possible. Such as: “I was head of marketing and increased website clicks by 120% in one year.”
  • Include at least three bullet points under each experience.
  • You should include both internships and work here.

Education

Pretty self-explanatory. You do not need to include GPA’s, unless they’re extremely high. No one cares. Do include honors and activities.

If you are still a student or still looking for your first job, go into more detail on education instead. You can include bullet points about career-related classes, projects, or a thesis.

Volunteer Experience

Include it. If you haven’t done any, volunteer.

Skills and Endorsements

Super doesn’t matter and never has, but it’s fun. Just put some skills you’re good at. Don’t ask people to endorse them for you (unless it’s us…we’ll do it) because no one cares and you’re wasting social capital. 

One of the best ways to ask without asking is to endorse someone else’s skills, perhaps someone you know personally. Very often, they’ll reciprocate.

Recommendations

Give them because they’re heart-warming to receive. Ask of them from your mentors, professors, and old bosses. Don’t worry; you can decide whether or not to post them.

If you want to ask for one, ask from people you’ve actually worked with at a position you’ve listed on LinkedIn. Make sure you know them well. Here’s a form message to send: “Hi [Name], I hope you and your family are doing well! I was trying to clean up my LinkedIn profile and I was wondering if you’d be willing to write me a recommendation so it shows up. I heard it’s a great way to get more leads and connections. No worries if you’re busy and thanks so much for your time!”

Languages/Certifications

 

Include languages, honors and awards, and links to publications and portfolios wherever possible. 

It can be worth finding more courses and certifications to study. If you add recent certifications to your profile, it shows that you are constantly updating your knowledge to stay relevant and up to date.

Weird specific tip #1: Don’t do LinkedIn’s certifications or tests. They aren’t helpful. If you have extra time, spend it reaching out and connecting to people.
Weird specific tip #2: Don’t list your clearances if you work for any government, especially the United States. If people know you have a cleared position, you are putting your government at risk from people trying to get at that information.

 

Key words

Make a list of relevant companies with the kind of job you want. Even if you aren’t looking to change jobs right now, go through their lists of job openings every week.

Note the key words they say they’re looking for. Use those words across your profile, many times, in the skills or work experience sections. This makes sure that the next time you are applying for jobs, your profile looks exactly like what the companies in your industry want.

Custom URL

 

Try to have www.linkedin.com/in/[your first and last name or some variant]. To do this, on the Edit Profile screen, click Public Profile URL and edit it.

 

Links

Connect to your blog, Twitter handle, and anywhere else you want employers to find you. If you use your Twitter account for posting unprofessional things, do not list it. (But in general, employers will stalk you anyway before they hire you, so don’t put unprofessional things online.)

Privacy

There are ways in privacy settings to hide if you’re searching for jobs so your current employer won’t know. You can also decide if your network is updated about changes to your profile and other weird things, like if you’re online or not. Play around with the settings.

Connections

The easiest way to grow connections is to connect to the people you know in real life. You want to cross 500 if you can, so it just says 500+. Then connect to 2nd level connections.

Another tip is to connect to mentors on this website (including a nice intro message) because most of us will accept. You can also follow posts by LinkedIn open networkers or those who have a lot of connections and respond to their posts with thoughts and ideas. This will make others in their networks connect to you. You can also follow me, Isvari Mohan Maranwe, and I will post posts every once in a while about people who want to network and follow each other, so if you comment on those posts, people will connect. A lot of my followers are safe to connect to.

If you want to reach out to someone you don’t know, include a polite message, such as this: “Hi [Name], you have a really cool bio! I saw that you’re [in this field] or [have this experience] that I found interesting. I’d like to connect because [I’m also in this field] or [interested in this experience]. Thank you so much!” If you have connections in common with them (if they’re your 2nd level connection), mention that.

A good source of common ground is professional associations. If you have those listed on your profile, other people in the association will know that you are the type of person they’re interested in connecting with.

If you find someone in a mentor’s network you want to connect to, ask us and we’ll reach out to them and see if they’re willing. You can figure out who we’re connected to by clicking See connections on the top right of our profile page. On the People tab, click on a name to view that member’s profile or use the additional filters on the right rail. You can also click [number] shared connections next to a member’s name to view additional connections with that LinkedIn member.

DO NOT MESSAGE PEOPLE WITH JUST “HI.” Say what you want from the first message. People on LinkedIn don’t respond to “hi,” “hello,” “how are you?” or other such content-less messages.

Message people with perfect grammar, spelling, and capitalization. Do not demand help nor be rude. Remember that sometimes people don’t respond because they’re busy and it’s not personal.

Mentors

Devika Chib
Devika Chib
Public Relations | Engineer
Nisha Dale
Nisha Dale
Defense Attorney
Manish Kumar Choudhary
Manish Kumar Choudhary
Human Resources Executive
Umang Simoniha
Umang Simoniha
Mechanical Engineer
Mohammad Asad Shaikh
Mohammad Asad Shaikh
Technology
Mohammad Shah Fahad
Mohammad Shah Fahad
Immigration Consultant
Manusha Nandikonda
Manusha Nandikonda
Business Operations
Shikhin Garg
Shikhin Garg
Civil Engineer | Business
Himabindu Gazula
Himabindu Gazula
Microbiologist
Divyang Lakhani
Divyang Lakhani
Structural Engineer
Umang Jasani
Umang Jasani
Chemical Engineer
Nikhil Goyal
Nikhil Goyal
Electrical Engineer | Stack Developer
Mohit Singh
Mohit Singh
Application Developer | Writer
Thomas John
Thomas John
Analog Design Engineer
Aaquish Sidhik
Aaquish Sidhik
Data Analyst | Mechanical Engineer
Chaitra Pai
Chaitra Pai
Software Developer
Josh Naaman
Josh Naaman
Marketer & Graphic Designer | Drummer
Anil Aphale
Anil Aphale
Business | Sales
Emma Silvennoinen
Emma Silvennoinen
Sales | Management
Emily Cheng
Emily Cheng
Product Strategist
Siddharth Ojha
Siddharth Ojha
Aerospace Engineer
Garima Gayatri
Garima Gayatri
Writer | Editor | Story Teller
Omar Rincon
Omar Rincon
Technology Consultant
Keval Pipalia
Keval Pipalia
Machine Learning Enthusiast | Computer Engineering Student
Aryan Kashyap
Aryan Kashyap
Law Student
Aishwarya Halemani
Aishwarya Halemani
Microbiology
Alia Awadallah
Alia Awadallah
Government | Politics
Japneet Singh
Japneet Singh
Aerospace Engineering
Mrinal Lather
Mrinal Lather
Business and Data Analytics Analyst
Rishabh Gupta
Rishabh Gupta
Analyst | Engineer
Malvika Paliwal
Malvika Paliwal
Sales Operations & Strategy
Hanna Hyvärinen
Hanna Hyvärinen
Campaign Manager | Business
Astha Gupta
Astha Gupta
Law Student
Juliette Mekikian
Juliette Mekikian
Designer
Olanrewaju Ajao
Olanrewaju Ajao
Economics Student
Gila Green
Gila Green
Author | Book Editor | Writing Instructor | Teacher
Sridevi Sadhineni
Sridevi Sadhineni
Auditor | Business
Aida Agayeva
Aida Agayeva
Journalist | Writer
Shahbaaz Khan
Shahbaaz Khan
Mechanical Engineer | Design Engineer
Reem Al-Mosabbeh
Reem Al-Mosabbeh
Chemical Engineer
Koen Van Den Berge
Koen Van Den Berge
IT Manager
Ali Obeid
Ali Obeid
Industrial Engineer
Amandeep Kaur
Amandeep Kaur
Molecular Biology
Mike Levine
Mike Levine
Air Force | Police Officer | Firefighter | Dispatch
Nicole Lucero
Nicole Lucero
Sociology Student
Hanaa Mounzer
Hanaa Mounzer
Leadership Mentor | Public Speaker | Program Coordinator
Shubh Kela
Shubh Kela
Metallurgical Engineer
Akash Sharma
Akash Sharma
Computer Science | Cyber Security
Olivia Zalecki
Olivia Zalecki
Youth Engagement Coordinator | Political Science
Sanchi Bansal
Sanchi Bansal
Fullstack Web Developer
Harkiran Sodhi
Harkiran Sodhi
Forte Fellow | Emerging Markets Fellow | Business | Analyst
Julien Schléret
Julien Schléret
Marketing Manager
Heather Ianuale
Heather Ianuale
Career Content Writer | Recruitment Coordinator
Divya Toshniwal
Divya Toshniwal
Legal Associate
Sherry Waitsman
Sherry Waitsman
Project Manager
Dennis Caldwell
Dennis Caldwell
Voice Over Artist | Film
Amy Chou
Amy Chou
Business Administrator
Charlie Ciancolo
Charlie Ciancolo
Project Strategist | UX/UI Designer
Prabhav Manchanda
Prabhav Manchanda
Researcher in Engineering
Bhavani Vajrakarur
Bhavani Vajrakarur
Marketing Manager | Business Administration
Darlington Simeon
Darlington Simeon
Software Engineer | UI-UX Designer
Shesha Shankar
Shesha Shankar
Mobile and Web Application Developer
Peter Emms
Peter Emms
Business Development | Arts/Music
Tushar Goyal
Tushar Goyal
Space Dynamics and Systems Engineer
John Ardern
John Ardern
Social Anthropology | Author | Editor | Researcher
Marelize Bosch
Marelize Bosch
Professional Life Coach | Law
Sheryne Morales
Sheryne Morales
High School Student | Resume/Career Advice
Hitesh Agarwal
Hitesh Agarwal
Physicist, Scientist
Camila Diaz Allendez
Camila Diaz Allendez
English Teacher and Translator
Taylor Pontillo
Taylor Pontillo
Marketing and Management
Sam Skeels
Sam Skeels
Graphics Design Student
Yemisi Ajao
Yemisi Ajao
Data Scientist | Analytics
Alisa Miettinen
Alisa Miettinen
Management Assistant, Applied Sciences
Minh Nguyen
Minh Nguyen
Entrepreneur | Finance
Ali Abbani
Ali Abbani
Program Coordinator | Engineer | Trainer
Ray Malone
Ray Malone
Engineering Director
Prerit Shah
Prerit Shah
Network Security Operations
Amitabh Yadav
Amitabh Yadav
Electronics & Computer Engineer | Physicist
Mithilesh Vekhande
Mithilesh Vekhande
Mechanical Engineer
Pinakin Padalia
Pinakin Padalia
Quantum Technology Researcher
Saurabh Bhat
Saurabh Bhat
Recruiter | Cinematographer
Harilal Gohil
Harilal Gohil
Retired | Career Guidance
Hitesh Gajjar
Hitesh Gajjar
Graphic Designer
Ashley Roybal-Reid
Ashley Roybal-Reid
Litigation & Intellectual Property Attorney
Narain Campanella
Narain Campanella
Recruiter | Tutor | Consultant
Mehreen Arshad
Mehreen Arshad
Public Relations | Human Rights Policy | Student
Ryan Torrey
Ryan Torrey
Data Privacy Analyst
Isvari Maranwe
Isvari Maranwe
Attorney | Writer | Singer/Pianist
Nathaniel Maranwe
Nathaniel Maranwe
Constitutional Law and Veterans Rights Attorney

This Post Has 2 Comments

  1. Bisharah Saeed

    Thank you so much for the tips. It was really helpful!!!

    1. dweebsanddogs

      Thank you, Bisharah! Glad it helped.

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